Post by Morreion on Mar 3, 2010 0:38:23 GMT -5
There.com is Closing (Massively)
Virtual worlds have had a rocky time in the marketplace. Focusing on user-generated content, it takes a while for enough users to become active and enough market traction to be established for them to start becoming financially viable. Earlier this year marked the shutdown of Metaplace, Raph Koster's entry into the field of virtual worlds. Now another long-running part of the field is closing down, as There.com has just announced the service will be closing on March 9th.
A retrospective on the game's history is available on CNET, discussing the world's status as being a competitor for Second Life without ever quite gaining the traction that its bigger cousin managed. While the environment was seen as slightly more kid-and-media friendly due to restrictions on adult-only content, the project had a difficult time turning a profit. After seven years, it's finally overwhelmed the company.
The official announcement includes a number of resources for those who have invested money in There.com to regain it prior to the shutdown, with extensive buyback programs and refunds available for all participants. Our condolences to the team on this sad turn of events.
A retrospective on the game's history is available on CNET, discussing the world's status as being a competitor for Second Life without ever quite gaining the traction that its bigger cousin managed. While the environment was seen as slightly more kid-and-media friendly due to restrictions on adult-only content, the project had a difficult time turning a profit. After seven years, it's finally overwhelmed the company.
The official announcement includes a number of resources for those who have invested money in There.com to regain it prior to the shutdown, with extensive buyback programs and refunds available for all participants. Our condolences to the team on this sad turn of events.
Real-world woes shuttering virtual world There (Cnet)
The pioneering virtual world There.com will shut down on March 9, a victim of the recession and the pinch on brand spending that had kept it going long past earlier troubles. The news was announced by CEO Mike Wilson on Tuesday.
The service, which launched in the fall of 2003, was a fully 3D social environment with a sophisticated economy, wonderful vehicles like hoverboard and hoverboats and, eventually, a wide variety of community-created content.
In its early days, There got the lion's share of the 3D virtual world attention, far outstripping even Second Life, which launched around the same time. In part, that was because There was founded by Music Construction Set wunderkind Will Harvey and because the company attracted tens of millions of dollars in venture funding.
While Second Life grew slowly but steadily--and, notably, with far less funding--There struggled to find its footing and quickly blew through its funding. It nearly went out of business several times before first selling off its intellectual property, which it eventually re-licensed...
The service, which launched in the fall of 2003, was a fully 3D social environment with a sophisticated economy, wonderful vehicles like hoverboard and hoverboats and, eventually, a wide variety of community-created content.
In its early days, There got the lion's share of the 3D virtual world attention, far outstripping even Second Life, which launched around the same time. In part, that was because There was founded by Music Construction Set wunderkind Will Harvey and because the company attracted tens of millions of dollars in venture funding.
While Second Life grew slowly but steadily--and, notably, with far less funding--There struggled to find its footing and quickly blew through its funding. It nearly went out of business several times before first selling off its intellectual property, which it eventually re-licensed...
There.com is closing on March 9th, 2010 (official statement)
In 2003, There.com was launched as a 3D Immersive Virtual World for everyone.
Unlike other products, There was designed from the beginning to be a welcoming and comfortable place for everyone - not just gamers, not just people over 18, not just people with high end computers, and not just people on broadband. This principle extended far beyond just the technology: for example it led to our submissions review system, which ensured that user generated content didn't infringe on existing brands, or even other member's content. To that, we added socialization tools including 3D avatar chat, clubs, events, activity flags, card games, quests, virtual commerce, kinetic games such as paintball, buggies, and, of course, hoverboards. While many of these things sound commonplace today, in 2003 we were arguably one of the first places to "put it all together" in one package...
But, at the end of the day, we can't cure the recession, and at some point we have to stop writing checks to keep the world open. There's nothing more we would like to avoid this, but There is a business, and a business that can't support itself doesn't work. Before the recession hit, we were incredibly confident and all indicators were "directionally correct" and we had every reason to believe growth would continue. But, as many of you know personally, the downturn has been prolonged and severe, and ultimately pervasive.
We're very sorry to announce that There.com will be closing to the public at 11:59 PM on March 9th, 2010.
Unlike other products, There was designed from the beginning to be a welcoming and comfortable place for everyone - not just gamers, not just people over 18, not just people with high end computers, and not just people on broadband. This principle extended far beyond just the technology: for example it led to our submissions review system, which ensured that user generated content didn't infringe on existing brands, or even other member's content. To that, we added socialization tools including 3D avatar chat, clubs, events, activity flags, card games, quests, virtual commerce, kinetic games such as paintball, buggies, and, of course, hoverboards. While many of these things sound commonplace today, in 2003 we were arguably one of the first places to "put it all together" in one package...
But, at the end of the day, we can't cure the recession, and at some point we have to stop writing checks to keep the world open. There's nothing more we would like to avoid this, but There is a business, and a business that can't support itself doesn't work. Before the recession hit, we were incredibly confident and all indicators were "directionally correct" and we had every reason to believe growth would continue. But, as many of you know personally, the downturn has been prolonged and severe, and ultimately pervasive.
We're very sorry to announce that There.com will be closing to the public at 11:59 PM on March 9th, 2010.
