Post by Morreion on Jul 30, 2014 14:49:40 GMT -5
Richard Bartle predicts that free-to-play will decline (Massively)
Free-to-play as a business model stirs a lot of passionate opinions in both gamers and developers. According to Richard Bartle, well-known gaming researcher and co-creator of the first MUD, free-to-play as a business model has a certain half-life and is going to hit a point when it's just not viable any longer. Bartle spoke on the topic at the Develop conference in Brighton, explaining that the lack of standardization across the industry is part of what will hamper the model, with different games placing different cash gates at varying levels of restrictiveness.
Bartle went on to state that the model also relies upon a fixed number of people willing to pay a large amount of money to make up for the users who pay nothing, and designers themselves will be unhappy with developing content for free-to-play titles. It's undeniable that the free-to-play model has had a massive impact on MMOs; whether it's a temporary thing or a consistent feature of this particular genre is still up for debate.
Has the free-to-play bubble burst? (Massively)
Richard Bartle isn't alone in thinking the free-to-play bubble is soon to burst. Talking at this week's Develop Conference in Brighton, UK, three mobile game designers with an expertise in free-to-play discussed the negative direction that F2P titles are headed and why that may be coming to an end.
"I would rather have 10,000 people who play my game for two years, than a million people who only play for a short time," Matthew Wiggins of mobile studio Jiggery Pokery states. The discussion, as reported by Gamasutra, focused on the unsavory practices of quick in-and-out publishers who were only out to make gobs of cash as quickly as possible.
But one industry vet thinks that the F2P bubble has burst. "I think we're moving away from the aggressive initial monetization," CSR Racing studio boss Jason Avent says. "Those people who love your game are happy to pay for it. It's getting people into that longer game... We need to move away from exploiting a small number of people, and instead work to make lots of people stick around."
Trion Worlds' Scott Hartsman: F2P reduces barriers (Massively)
Trion Worlds CEO Scott Hartsman is preaching the gospel of free-to-play far and wide these days, saying that it makes sense to have games as accessible as possible to players.
"If there's one thing we're learned through all of our own prior development, it's that the barrier of having to purchase a thing before getting into a game is proving to be a bigger and bigger barrier as time goes on," Hartsman told MCV.
But will F2P backfire by giving away the store for nothing to penny-pinching players? Hartsman doesn't think so: "What we're discovering is that if you take great content and great gameplay and reduce the barriers and take that leap of faith, customers will be there for you and will be there to support you."
All of Trion Worlds' game library is free-to-play at this point.
I'd like to point out that around Rift's release, Hartsman was a big critic of F2P. Just sayin'.
The Daily Grind: Is the term free-to-play intentionally misleading? (Massively)
Earlier this month, Britain's Advertising Standards Authority barred EA from advertising its mobile game Dungeon Keeper as "free-to-play." Why? Because Dungeon Keeper has a countdown timer that blocks progress in the game, a timer that can be bypassed with money. "From the information available in the ad, players would expect the gameplay progression and their ability to advance to be unhindered by unexpected and excessively onerous delays," wrote ASA, "and we therefore considered that the length and frequency of these countdown events was beyond that which would be reasonably expected by players. [...] While we understood that the average consumer would appreciate that free-to-play games were likely to contain monetization functions, we considered that they would also expect the play experience of a game described as 'free' to not be excessively restricted."
Romero: 'PC is decimating console, F2P has killed a hundred AAA studios' (Massively)
Doom co-creator John Romero gave an interesting interview to GamesIndustry.biz recently in which he compares the modern free-to-play model with the early 1990s shareware revolution driven by id's hellish sci-fi shooter.
"Our entire first episode was free -- give us no money, play the whole thing. If you like it and want to play more, then you finally pay us. To me that felt like the ultimate fair [model]. I'm not nickel-and-diming you. I didn't cripple the game in any design way. That was a really fair way to market a game," Romero said. "When we put these games out on shareware, that changed the whole industry. Before shareware there were no CD-ROMs, there were no demos at all. If you wanted to buy Ultima, Secret of Monkey Island, any of those games, you had to look really hard at that box and decide to spend 50 bucks to get it."
He goes on to say that F2P design will mature and at some point lose its stigma. "People are spending a lot of time trying to design this the right way," he explained. "They want people to want to give them money, not have to. If you have to give money, you're doing it wrong. For game designers, that's the holy grail."
Free-to-play as a business model stirs a lot of passionate opinions in both gamers and developers. According to Richard Bartle, well-known gaming researcher and co-creator of the first MUD, free-to-play as a business model has a certain half-life and is going to hit a point when it's just not viable any longer. Bartle spoke on the topic at the Develop conference in Brighton, explaining that the lack of standardization across the industry is part of what will hamper the model, with different games placing different cash gates at varying levels of restrictiveness.
Bartle went on to state that the model also relies upon a fixed number of people willing to pay a large amount of money to make up for the users who pay nothing, and designers themselves will be unhappy with developing content for free-to-play titles. It's undeniable that the free-to-play model has had a massive impact on MMOs; whether it's a temporary thing or a consistent feature of this particular genre is still up for debate.
Has the free-to-play bubble burst? (Massively)
Richard Bartle isn't alone in thinking the free-to-play bubble is soon to burst. Talking at this week's Develop Conference in Brighton, UK, three mobile game designers with an expertise in free-to-play discussed the negative direction that F2P titles are headed and why that may be coming to an end.
"I would rather have 10,000 people who play my game for two years, than a million people who only play for a short time," Matthew Wiggins of mobile studio Jiggery Pokery states. The discussion, as reported by Gamasutra, focused on the unsavory practices of quick in-and-out publishers who were only out to make gobs of cash as quickly as possible.
But one industry vet thinks that the F2P bubble has burst. "I think we're moving away from the aggressive initial monetization," CSR Racing studio boss Jason Avent says. "Those people who love your game are happy to pay for it. It's getting people into that longer game... We need to move away from exploiting a small number of people, and instead work to make lots of people stick around."
Trion Worlds' Scott Hartsman: F2P reduces barriers (Massively)
Trion Worlds CEO Scott Hartsman is preaching the gospel of free-to-play far and wide these days, saying that it makes sense to have games as accessible as possible to players.
"If there's one thing we're learned through all of our own prior development, it's that the barrier of having to purchase a thing before getting into a game is proving to be a bigger and bigger barrier as time goes on," Hartsman told MCV.
But will F2P backfire by giving away the store for nothing to penny-pinching players? Hartsman doesn't think so: "What we're discovering is that if you take great content and great gameplay and reduce the barriers and take that leap of faith, customers will be there for you and will be there to support you."
All of Trion Worlds' game library is free-to-play at this point.
I'd like to point out that around Rift's release, Hartsman was a big critic of F2P. Just sayin'.
The Daily Grind: Is the term free-to-play intentionally misleading? (Massively)
Earlier this month, Britain's Advertising Standards Authority barred EA from advertising its mobile game Dungeon Keeper as "free-to-play." Why? Because Dungeon Keeper has a countdown timer that blocks progress in the game, a timer that can be bypassed with money. "From the information available in the ad, players would expect the gameplay progression and their ability to advance to be unhindered by unexpected and excessively onerous delays," wrote ASA, "and we therefore considered that the length and frequency of these countdown events was beyond that which would be reasonably expected by players. [...] While we understood that the average consumer would appreciate that free-to-play games were likely to contain monetization functions, we considered that they would also expect the play experience of a game described as 'free' to not be excessively restricted."
Romero: 'PC is decimating console, F2P has killed a hundred AAA studios' (Massively)
Doom co-creator John Romero gave an interesting interview to GamesIndustry.biz recently in which he compares the modern free-to-play model with the early 1990s shareware revolution driven by id's hellish sci-fi shooter.
"Our entire first episode was free -- give us no money, play the whole thing. If you like it and want to play more, then you finally pay us. To me that felt like the ultimate fair [model]. I'm not nickel-and-diming you. I didn't cripple the game in any design way. That was a really fair way to market a game," Romero said. "When we put these games out on shareware, that changed the whole industry. Before shareware there were no CD-ROMs, there were no demos at all. If you wanted to buy Ultima, Secret of Monkey Island, any of those games, you had to look really hard at that box and decide to spend 50 bucks to get it."
He goes on to say that F2P design will mature and at some point lose its stigma. "People are spending a lot of time trying to design this the right way," he explained. "They want people to want to give them money, not have to. If you have to give money, you're doing it wrong. For game designers, that's the holy grail."
