Post by Morreion on Aug 12, 2010 9:44:58 GMT -5
Study: 2010 MMORPG Market To Reach $8 Billion (Gamasutra)
MMOs have gone mainstream, and the Asian model is growing by leaps and bounds.
...Its $8 billion forecast is an approximately 60 percent increase compared to the firm's $5-plus-billion estimate for the global MMORPG market in 2009. That $5 billion represents a 17 percent growth over 2008's amount, which Strategy Analytics attributed primarily to "the momentum of Asian online game companies".
The report, “The World of MMORPG: a Tale of Two Regions”, argues that the MMORPG industry can be essentially considered as two regions, with Blizzard Entertainment dominating the "slowly growing" Western market, and publishers such as Shanda, Netease, Nexon, and NCsoft driving most of the MMORPG market's growth in Asia.
Strategy Analytics believes MMORPGs in the Western market are showing signs of a slowdown due to competition with console video games and the rising popularity of social games. It also says that the traditional subscription model in many Western MMORPGs has "lost traction and growth momentum."
The report, “The World of MMORPG: a Tale of Two Regions”, argues that the MMORPG industry can be essentially considered as two regions, with Blizzard Entertainment dominating the "slowly growing" Western market, and publishers such as Shanda, Netease, Nexon, and NCsoft driving most of the MMORPG market's growth in Asia.
Strategy Analytics believes MMORPGs in the Western market are showing signs of a slowdown due to competition with console video games and the rising popularity of social games. It also says that the traditional subscription model in many Western MMORPGs has "lost traction and growth momentum."
MMOs have gone mainstream, and the Asian model is growing by leaps and bounds.
