Post by Morreion on May 20, 2014 16:38:40 GMT -5
Only 2.2% of free-to-play users ever pay - Report (GamesIndustry International)
...Swrve tracked the habits of 10 million new players on 30 games in its network over the course of 90 days, finding that only 2.2 percent of those players ever spent money. The spending of monetized players wasn't spread evenly, as Swrve found 46 percent of revenue came from just 10 percent of that group, or .22 percent of the total player base.
Beyond the monetization concerns, the report also speaks to how difficult it is to retain players. Two-thirds of the tracked users quit playing their games within a day of downloading them. Further pushing the idea that early monetization is key, 53 percent of user spending happened within the first seven days after downloading a game.
...Swrve tracked the habits of 10 million new players on 30 games in its network over the course of 90 days, finding that only 2.2 percent of those players ever spent money. The spending of monetized players wasn't spread evenly, as Swrve found 46 percent of revenue came from just 10 percent of that group, or .22 percent of the total player base.
Beyond the monetization concerns, the report also speaks to how difficult it is to retain players. Two-thirds of the tracked users quit playing their games within a day of downloading them. Further pushing the idea that early monetization is key, 53 percent of user spending happened within the first seven days after downloading a game.
